Community-Driven & Community Funded: The Heart of Cinerih

Our journey is rooted in collaboration and community. We believe that the best products come to life through the collective input of our customers, and our innovation is fueled by this invaluable feedback. By embracing a community-driven approach and leveraging the power of crowdfunding, we ensure that every Cinerih product resonates deeply with the needs and desires of our users.

From the outset, our founder, SaSha Rachel, recognized the importance of listening to our community. Every product we create is a reflection of the collective voices of our customers. We actively seek out feedback through surveys, social media interactions, and direct communication. This feedback loop allows us to continuously refine and improve our offerings, ensuring they meet the highest standards of quality and usability.

One of the unique aspects of our journey is our reliance on bootstrapping and crowdfunding. Bootstrapping allows us to maintain control over our vision and stay true to our values. By starting with limited resources and reinvesting our profits, we can grow sustainably and maintain a focus on quality over quantity. This approach also means that every purchase you make directly supports our mission to create intentional and meaningful products.

Crowdfunding plays a crucial role in our growth strategy. By involving our community in the funding process, we not only raise the necessary capital to bring our products to life but also foster a sense of ownership and connection among our supporters. Our crowdfunding campaigns provide an opportunity for backers to be a part of our journey from the very beginning, contributing to the development of products they believe in.

In the initial phase of our journey, we rely on third-party suppliers to print and send our products each time an order is received. This approach helps us manage overhead costs while ensuring that we can fulfill orders promptly. By minimizing upfront expenses, we can allocate more resources towards product development and quality improvement. As Cinerih grows, we aim to bring production in-house to further enhance our control over quality and sustainability.

Our commitment to community-driven innovation extends beyond product design. We also use customer feedback to improve our business practices and sustainability efforts. By listening to our community, we have implemented eco-friendly packaging, sourced sustainable materials, and optimized our production processes to minimize waste. Every decision we make is guided by the goal of creating products that our customers can feel good about using.

SaSha’s background in design and her experience with Aomih, her design studio, have equipped her with a keen understanding of how to incorporate user feedback into the creative process. By involving our community in the design journey, we ensure that every Cinerih product is a collaborative masterpiece. This approach not only enhances the functionality of our products but also fosters a sense of belonging and connection within our community.

Our reliance on bootstrapping and crowdfunding is not just a financial strategy; it’s a reflection of our commitment to intentional growth. By growing slowly and deliberately, we can stay true to our core values and maintain the high standards of quality that our customers expect. As we expand, we remain dedicated to creating products with love, intention, and attention to detail.

At Cinerih, your voice matters. Whether it's a suggestion for a new product feature, a comment on our social media posts, or feedback from a pre-launch test, we value and appreciate every piece of input. Your insights are the driving force behind our innovation, helping us create products that enhance your life and support your journey towards intentional living.

Join us in shaping the future of Cinerih. Together, we can continue to innovate, improve, and create products that truly make a difference. Your feedback and support are more than just contributions; they are a partnership that fuels our mission to bring creativity, balance, and intentional living to the forefront.